Built for tattoo artists. Not adapted for them.

Most tools weren't designed for how tattoo artists actually work. pencild was built from the ground up for independent artists and the studios they work in.

vs Generic CRMs

HubSpot, Salesforce, and other CRMs

Generic CRMs are built for sales teams, not artists. They're complex, expensive, and don't understand your workflow.

Generic CRMs

  • Built for corporate sales pipelines
  • No Instagram DM integration
  • No concept of tattoo projects
  • No booking or deposit management
  • Expensive per-seat pricing
  • Complex setup and training required

pencild

  • Built for tattoo artist workflows
  • Instagram DMs + email in one inbox
  • Projects track tattoos from inquiry to healed
  • Booking, deposits, and waivers built in
  • Simple, predictable pricing
  • Ready to use in minutes

vs Booking Apps

Calendly, Acuity, and other schedulers

Booking apps handle scheduling. They don't understand client relationships, projects, or the back-and-forth that tattooing requires.

Booking Apps

  • Open calendars anyone can book
  • No client profiles or history
  • No project management
  • No Instagram integration
  • No deposit or waiver handling
  • Separate tool for everything else

pencild

  • You approve every booking request
  • Full client profiles with conversation history
  • Projects link appointments, notes, and references
  • Instagram DMs in the same inbox as email
  • Deposits and consent forms built into booking
  • One system for your entire business

vs Studio Software

Studio management systems

Most studio software treats artists as employees. They own the client data, control the bookings, and leave artists with nothing when they leave.

Typical Studio Software

  • Studio owns the account and data
  • Artists treated as employees
  • Client lists belong to the studio
  • Studio controls access and permissions
  • Leave the studio, lose your data
  • Creates legal and tax complications

pencild

  • Artists own their own accounts
  • Respects that artists are self-employed
  • Your clients belong to you, always
  • You choose what to share with studios
  • Leave with everything, no questions asked
  • No legal grey areas or tax complications

The real difference: ownership

Every other tool makes assumptions that don't match how tattooing works. pencild was built on one principle: artists own their business.

Your account, forever
Your pencild account belongs to you. Studios can connect, but they can never take ownership.
Your clients, always
Client relationships are yours. No studio can access or claim them without your explicit permission.
Portable, always
Change studios, keep everything. Your business moves with you, no questions asked.

Ready to own your business?

Start your free trial and see how pencild is different.

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